GUOCO TOWER - AN ICONIC INTEGRATED DEVELOPMENT
Concept, Art Direction, Print Design, Photography Styling, Project Management
Guoco Tower Retail Campaign
I was tasked to come up with the marketing materials to promote the mall on a trimonthly basis. Proposing the key visual was the priority. The train of thought follows the retail logo consisting of colorful circles, hence the consistent usage of circles and flat-lays. Followed by designing ATL/BTL collaterals which include brochures, tent cards, wall stickers, glass door stickers etc.
Guoco Tower Red Packet 2018
Along with the campaign collaterals, Guocoland look to Method Media to propose red packet designs for their Chinese New Year Campaign. As all CNY sayings, the red packet should reflect the traditional saying of 年年有余. The 'yu' is reflected in the gold foiled school of fish swimming in water with vibrant of colored ripples.
GT Gateway 2018
After a sucessful launch of GT Gateway in 2017 (an event for personnels working at Guoco Tower), Guocoland decided to keep it an annual event to give back to residing tenants at Guoco Tower. A series of collaterals was produced as giveaways at a lunch event. Derived from Guocoland's logo, the meshup of parallelograms accompanied by different shade of the same blue, it allows a variety of compositions for every medium.
