LTW DESIGNWORKS - TRANSFORMING SPACES INTO INSPIRING EXPERIENCES
Concept, Art Direction, UI / UX Design, Content Population, CMS Training
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The Situation
Leading the regional design scene since 1980, LTW Designworks is an international studio specializing in luxury hospitality interiors. Their portfolio includes the world’s top hoteliers and luxury developers. However, lacking behind in the digital age, LTW wanted to have its own digital presence to celebrate its many archievements. Having the ability to weave and blend their interior designs into the local scene with a story-telling approach is their unique selling point and winning formula. With that, they'd like to attract like minded designers out there to join in their mission to create meaningful, story-telling spaces.
The Solution
"Transforming Spaces into Inspiring Experiences" was the opening statement and the guiding principle behind the web design. Staying true to being honest, in architectural terms, large visual estates were catered to house the magnificent interior installations while leaving breathing pockets without being contrived by the layout. Each project is carefully tailored and matched with smooth color transitions. Every profile is also juxtaposed with intimate perspectives to form a connection. Artistic as unstructured and unexpected, even the navigation bring surprises. With the nicely laid out portfolio, each telling a compelling story, it too, acts as an inspiration for inspiring designers, I believe.
